Social Media Manager + Product Designer - Jollity & Co Party Boutique

• Established social media presence and brand voice, and increased audience engagement and followers by more than 160%. Coordinated all social media planning, including post creation and scheduling, community management, brand interaction, and copywriting and copy editing for Facebook, Instagram, and Pinterest.

• Headed creative development process; created and curated all original content in-house by leading photo shoot production, including scheduling the shoot, ideating shot lists, and detailing all necessary props and backdrops. Created additional graphics in Adobe Creative Suite.

• Designed Jollity & Co’s premier wholesale product line that launched at New York NOW in August 2018. The 114 item collection includes tabletop paper products, mylar balloons, and metal headbands. Headed product design process from concept ideation to design to sample testing. Researched competitive landscapes, determined material specifics, and defined prototype measurements.