Social Media COordinator - Elixir Media Co.

• Led community management for 8+ brands at a time. Account industries varied widely, from breweries to travel channels to pediatric cancer foundations. Initiated branded, authentic engagement with target audiences through interaction on Instagram and Facebook. Handled prompt, branded responses to all direct messages, comments, reviews, and mentions.

• Planned social media calendar and collected user generated content, scheduling content strategically based on performance analytics and client goals. Contributed copywriting and copyediting to multiple accounts at a time and led a team of 6 copywriters.

• Assembled monthly analytical reports from data in our scheduling platform, Later, and in-platform analytics tools like Facebook and Instagram Insights to make strategic recommendations. Monitored tags, mentions, competitors and market changes and developments for clients, and processed client feedback.

• Created occasional graphics in Adobe Creative Suite for internal and client use, set up branded Canva templates for clients to easily share reviews, new blog posts, or event announcements.